The sight and sound of the Liril Girl set the tone for ads that work at a subliminal level, and captivates viewers even to this day.
Industry body to write to commerce ministry, seek regulation for e-tailers.
The government's new initiative appears to be timely for health and hygiene players, battling low awareness and the lack of use of branded products.
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But no general trade, because that is a completely different channel of distribution.
Kishore Biyani met Jeff Bezos, the founder and CEO of Amazon, in Delhi last week and "discussed many things like the macro environment and the prime minister"
The group's much-touted acquisitions in recent years follow a series of disappointments in joint ventures.
Advertising taglines such as 'Bright in studies, bright in sports' attempted to drive home the message that Bournvita, a chocolate drink, could build a child's mental and physical faculties.
With inauguration of Tumkur food park, he has ambitious plans in the segment.
Household consumption recovered in urban India in May-July but remains weak in rural.
To tackle the resultant inflation, the Indira Gandhi government had imposed price controls on manufactured products, including soaps and vanaspati, in 1973.
Burger King's entry is expected to heat up the burger chain market in India, dominated by McDonald's.
E-commerce, Rs 1,000 crore (Rs 10 billion) as an advertising category, is expected to bring at least Rs 200 crore (Rs 2 billion) in ad spending next month, when there would be both Dussehra and Diwali.
Consumer durables and electronics companies are putting the final touches to their festive period plans.
While e-commerce operations for these firms are small at the moment, it is slated to grow in the next 3 to 4 years.
This is the first market where the newest entrant to Mondelez's global chocolate portfolio will be launched, Siddharth Mukherjee, director, chocolate category & media, Mondelez India Foods Ltd, said in an exclusive conversation with Business Standard.
Anticipation of weak sales this festive season due to deficient monsoon, especially outside big cities.
Spends by e-commerce players have now touched Rs 1,000 crore.
Health Minister Harsh Vardhan's recent request to Finance Minister Arun Jaitley - for an increase in tax on cigarettes from 45 per cent to 60 per cent in the coming Budget - seems to have had a serious impact on cigarette smokers' pockets.
The report analysed product launches of 2011, their success over three years, and reported 31 of the 14,509 products introduced that year were received well by consumers.
Relaunched and indigenous brands fare better in India.
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